Our Town and Country Planning system is built on the workings of local democracy, with the principle that, save for notable exceptions in permitted development, local bodies and neighbours should be consulted on development plans and proposals and that Councillors, in Planning Committees, should be involved in planning decision-making not delegated to officers.
The need for engaging with people locally is often seen by developers as an inconvenience to be avoided if at all possible.
However, as we have seen already in national policy and we are seeing in the Levelling Up and Regeneration Bill, currently passing through Parliament, public engagement with local Councillors, residents of non-statutory bodies (e.g. local residents or amenity societies, heritage societies, conservation advisory bodies) is likely to be more commonplace. Furthermore, doing so can make sense in terms of long-term strategy, building ammunition if needed for appeals and strengthening a case that may be called in to go before the Planning Committee.